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February 2016

23 Feb 3 Tips to Proactively Manage Your Online Reputation

Posted by: Ginger Jones
3 Tips to Proactively Manage Your Online Reputation
It could be argued that your brand's reputation is its most important asset. Word-of-mouth marketing is a strong driver of referrals and a great customer experience can go a long way in driving future sales. Consequently, a poor customer experience can create serious implications for a company as well as scare away future business. That's why staying on top of what customers say about your brand online is one of the most important things you can do to safeguard your company's reputation.
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17 Feb Local Listings: Data Aggregators vs. Manual Uploads

Posted by: Matt Jones
Local Listings
Sometimes late a night, a person requires burritos. Recently, I needed my south of the border fix and I went to Google to help me find a tortilla peddler who was open in my neighborhood. The problem that I found was that many of the Mexican restaurant listings in my area didn’t have their hours of operation included in their Google listings. This made me crazy. Everyone has had the experience of driving to a restaurant or store only to find darkened rooms devoid of any business activity. I needed my burrito and I didn’t want to drive around all night like some high schoolers looking for a kegger! I could’ve called them to see if they were still open but that also would have been a hassle. I had a need and I wanted Google to show me where to fulfill my need. Now more than ever it’s of vital importance to ensure that your business listing are visible and offer the buying public the information they require to do business with your company. There are two ways that a company can upload their listings to different directories, manually uploading the listings and bulk uploading the listings. Let’s look at the strengths and weaknesses of both.
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