How to embed Facebook Reviews on your website: A Easy Step-by-Step Guide

If you’re like a lot of brands, you may be at a loss as to how to be proactive at generating online reviews. Aside from reaching out individually to every customer and every client, how can you create a solid channel for customers to give you feedback on your products, services, and customer service? Luckily, […]

3 Tips to Proactively Manage Your Online Reputation

It could be argued that your brand’s reputation is its most important asset. Word-of-mouth marketing is a strong driver of referrals and a great customer experience can go a long way in driving future sales. Consequently, a poor customer experience can create serious implications for a company as well as scare away future business. That’s why staying on […]

How the Six Degrees of Kevin Bacon game is like YellowBot

Have you ever been on a long road trip and played the Six Degrees of Kevin Bacon game? It’s “kinda” a fun thing to do and a good alternative to the famous license plate game. The idea behind Six Degrees of Kevin Bacon is that anyone in the movie industry can be linked through his […]

Local Listings: Data Aggregators vs. Manual Uploads

Sometimes late a night, a person requires burritos. Recently, I needed my south of the border fix and I went to Google to help me find a tortilla peddler who was open in my neighborhood. The problem that I found was that many of the Mexican restaurant listings in my area didn’t have their hours […]