Facebook Unofficial Pages are real and they can wreak havoc on your online reputation.
These pages are coming from one of two avenues: a Facebook user creates a page with the name of your business that exists in tandem with your official page, or a page gets created by Facebook because you don’t currently have one. Where Facebook is getting this information is pretty nebulous, but it’s happening and it’s affecting business’ online reputations!
Many reviews get placed in Yelp’s “not currently recommended” folder. Yelp doesn’t disclose why reviews get sent to this review limbo land but it can be frustrating to both legitimate reviewers and businesses alike. We were curious so we looked at well over 1,000 reviews...
Your online reputation starts before customer reviews are posted, but are you paying attention? Doing so doesn’t mean you have to spend hours scouring the web. You just have to listen, organize and tackle those conversations, and first determine what it is you’ll do with what to do with what you find.