Posted by:Remember when you were a kid and you/a friend had a pool and you’d get chased around with that little wheelie monster with a tail that shot water at the bottom cleaning the pool? Maybe as an adult you still have one of those. Maybe its name was something like Rover. Even with Rover you still has to put some serious work into that pool and go beyond just watching and listening to Rover. You have to skim it, check the chlorine levels, clean the traps, contain problems, and make sure it doesn’t turn green like the diving pool did in Rio did this year. The pool owner takes care of the pool, and Rover helps maintain it. . . . so what's the point when it comes to your online reviews? What we’re trying to say is just because you you have a monitoring tool for your reviews, it doesn’t mean you have a reputation management solution by any means—listening is basic. You've still got a lot of stuff to do, like skim the surface, clean the traps and make sure thing doesn’t go green. You have to do more than just listen, you need get involved. Managing your reputation is a VERB and requires you to take action!