We’ve talked about the benefits of including Yelp in your online review strategy, largely because it’s one of the most well-known sites strictly used for reviewing businesses and communicating with your customers. However, we haven’t talked about the Yelp hierarchy on the user side of things. It’s a weird and wild world of kingdoms, dukedoms, board leaders, managers, elite parties, and so on. Why are we telling you about this? So you can see how the backspace works, that place where your Yelp-based online reputation is created so you can optimize your strategy.
When your logo along with four others from your industry are put in front of a consumer panel, which one will they choose? What makes your company different from the others? What is it about your company’s brand that sets it apart from the competition?
Who would have thought we could mix pop culture and online reviews? In fact, singer and cultural-icon Alicia Keys is an amazing example of how to respond to customers, genuinely. She’s definitely got the whole process down.
When WebPunch isn’t breaking down consumer surveys or defending reputations, we’re in the service industry, talking shop with prominent executives, pioneers, entrepreneurs, and thinkers. We attend conferences and events across the country and participate in calls and meetings to hear what our fellow industry pros are doing to bolster their brands and meet the needs of their customers.
Facebook is much more than just adorable cat videos and workout selfies. Facebook allows clients to interact with brands in a way that would’ve been impossible ten years ago. In fact, a recent survey of 2,500 consumers by Google, Ogilvie and TNS found that Facebook was one of the top 10 influencers in consumer purchase decisions (Herbstmarketing.com). One of the most powerful tools available to the public is the ability to post reviews on a company'sFacebook page.
We are raving about Thumbtack, the latest and greatest marketplace for service providers—we think it’s going to be the next Angie’s List. However, it may take some getting used to because its model is quite different than Angie’s List. Here’s the good and the okay about Thumbtack.