What We Can Learn From Highly Reviewed Industries

In today’s increasingly digital world, online reviews are the lifeblood of every business. Consumers are becoming more wary of which brands they use. Without reviews attached to business, regardless of true quality, a customer will probably not even look beyond the landing page. Online reviews drive customers to a business’ website, generating more traffic and […]

Set the Stage: Managing a Customer’s Expectations Using Your Online Presence

Picture this: you’re taking that special someone to a restaurant you’ve never been to before, though two of your coworkers have given you their confident recommendations. You search the restaurant online and find a handful of great ratings but without comments. You tap the website button on their Google listing to take a look at […]