Pop Quiz: Today’s consumer makes decisions to choose a service or product based on what? If you said Customer Reviews then (ding ding ding) you’re right! 90% of consumers say that buying decisions are influenced by online reviews and 88% of consumers trust online reviews as much as personal recommendations. Potential customers can seek out […]
Customer Feedback is Shaping your Brand Traditional marketing has, in the past, been a series of very prescribed messages and controlled delivery over an email, website or social outlet. But these messages are less and less believable. Consumers today are veering away from those tailored messages and instead going straight to Customer Feedback.