Simple Steps: Claiming Your Yelp Page

Picture this—you start hearing through the grapevine that people are finding your business on Yelp and writing reviews, but you don’t have access to the page, or maybe you didn’t even realize it existed.  A nightmare situation! You know you want to make sure the information about your business is correct and respond to your […]

When a Negative Review is Posted, This is Not the Time to Hide, but Own It.

Handling an online firestorm of negative reviews can seem like the last thing you want to do. Online business and reviews may not be your forte, especially if you are of the proponents of letting your great service/product/staff do the talking. The problem with this strategy? 88% of consumers trust online reviews as much as […]

INFOGRAPHIC: Sites that Allow for Facebook Authentication when Leaving Reviews

We’ve all gone to leave a review and then been asked to ‘login’ or ‘create an account’ and thought, ‘yuck, I don’t have time for this!’. Enter Facebook Authentication. There are 1.65 billion monthly active Facebook users which means there is a very good chance the consumer has an account, can login with just a […]

How to be Human: Respond to Reviews with Sincerity & Success

Responding to Online Reviews with Sincerity and Success As a business owner, this question comes up almost every day: How should I respond to online reviews? You’ve got plenty of resources telling you this or that, do’s and dont’s. Should you follow those guides to the tee or march to the beat of your own […]

3 Tips to Proactively Manage Your Online Reputation

It could be argued that your brand’s reputation is its most important asset. Word-of-mouth marketing is a strong driver of referrals and a great customer experience can go a long way in driving future sales. Consequently, a poor customer experience can create serious implications for a company as well as scare away future business. That’s why staying on […]

How the Six Degrees of Kevin Bacon game is like YellowBot

Have you ever been on a long road trip and played the Six Degrees of Kevin Bacon game? It’s “kinda” a fun thing to do and a good alternative to the famous license plate game. The idea behind Six Degrees of Kevin Bacon is that anyone in the movie industry can be linked through his […]