Yext, Puppies & Money

Who doesn’t like money (or puppies for that matter)?  As a business owner, I’d like to make more money by having more customers.  In order to get customers, a business must invest in marketing tools to reach their potential clients.  For many companies, one of the best strategies for getting more customers is to optimize their listings so […]

Oh dear Yelp!  You are in heaps of trouble…again!

Anyone hear of the Union Street Guest House scandal?  Apparently this inn was telling guest that if they left a negative review, then a $500 fee would be deducted from the deposit.  It’s been all over social media for the last couple of weeks.

Should a Business Owner Respond to Online Reviews?

Responding to online reviews that critique your business can seem a bit daunting for many business owners. If the review is negative, should you explain your side of the story in a public forum? If it’s a positive review, is there any need to follow up? If the review is neutral, should your response include an attempt to persuade the […]

Reviews on Yelp vs. Reviews on Google

Over the past year, the number of reviews on Google increased by 75%, while the number of reviews on Yelp increased by 130% according to a report by investment bank Piper Jaffray.  Does Yelp’s growth indicate that it is becoming the clear leader for reviews in today’s market place?