Who doesn’t like money (or puppies for that matter)? As a business owner, I’d like to make more money by having more customers. In order to get customers, a business must invest in marketing tools to reach their potential clients. For many companies, one of the best strategies for getting more customers is to optimize their listings so […]
Anyone hear of the Union Street Guest House scandal? Apparently this inn was telling guest that if they left a negative review, then a $500 fee would be deducted from the deposit. It’s been all over social media for the last couple of weeks.
Responding to online reviews that critique your business can seem a bit daunting for many business owners. If the review is negative, should you explain your side of the story in a public forum? If it’s a positive review, is there any need to follow up? If the review is neutral, should your response include an attempt to persuade the […]
Over the past year, the number of reviews on Google increased by 75%, while the number of reviews on Yelp increased by 130% according to a report by investment bank Piper Jaffray. Does Yelp’s growth indicate that it is becoming the clear leader for reviews in today’s market place?