Thinking Outside the Box: Creative Ways to Utilize Customer Feedback from NPS Surveys and Online Reviews
There are a wide range of metrics you can use to learn about your customers’ experience. NPS and online reviews are two popular tools that measure this, but NPS feedback is internal, whereas reviews are public and easily accessible for customer consumption. If you’ve been following us for a while, you now know the importance […]
Five Reasons Why Yelp Isn’t the Worst Website for Business Owners
I once heard that the best way to incite a rant was to invite a business owner to lunch and casually bring up Yelp. The international platform that attracts more than 178 million unique visitors each month has created enemies among business owners since its inception in 2004. Back then, it was simply an email […]
Google Glitches and Mayhem: Google Reviews
In November of 2022, distraught business owners frantically filled Google forums as they awoke to find all of their hard-earned reviews had disappeared overnight. The only thing these businesses had in common was that “suggested edits” had been automatically applied to their Google Business Profile (GBP), and as a result, all of their reviews disappeared. […]
