The Measure of ROI on Online Reputation Management
Ever used an online review site like Yelp or Google Maps to make a purchasing decision? Maybe it was a restaurant or cleaning service you had heard of but weren’t quite sure about its quality so you turned to online reviews. You’re not the only one. Online reviews are becoming one of the driving factors […]
Use Facebook Reviews to Knockout Your Competition
Facebook is much more than just adorable cat videos and workout selfies. Facebook allows clients to interact with brands in a way that would’ve been impossible ten years ago. In fact, a recent survey of 2,500 consumers by Google, Ogilvie and TNS found that Facebook was one of the top 10 influencers in consumer purchase […]
Why You Should Have Corporate Manage Your Business Listings
Brands need visibility in order to succeed and rise to the top. One of the greatest tools a company can use to get in front of prospective clients is to create business listings. Sometimes franchises and businesses with multiple locations allow each location to create their own business listings. Like Donald Trump’s hair or a […]
Customer Service woes? Use Facebook!
By using Facebook as a customer service platform, you can quickly implement a process and platform that people know how to use and reassure them that you will respond by achieving your “Very Responsive to messages” badge.
Sites that Allow you to Respond to Online Reviews [INFOGRAPHIC]
The relationship that your company fosters with your current client base is important. Putting effort into the customer connection pays off as it resolves doubts, boosts enthusiasm for what you do and helps the patrons of your business spread the word about what a great brand you have built.
One of the best ways a company can build a relationship with it’s clientele is to respond to the reviews they post online. When you respond to reviews, you demonstrate that you are actively listening and taking action to the needs, requests and accolades that your customers bring to light in public forums about your brand. This two-way conversation can do wonders for your online reputation.
Reviews Are Easier To Get on Google Local
Google is making it more convenient to post reviews for Google Local business. In the past, Google forced would-be reviewers to sign up for a full-blown Google+ account if they wanted to review a business. Most saw it as a ploy to get more users to sign up for the fledgling Google+ platform, which is like Google’s lamer […]
The Percentage Of Yelp Reviews Moved Into The “Not Currently Recommended Folder”
Many reviews get placed in Yelp’s “not currently recommended” folder. Yelp doesn’t disclose why reviews get sent to this review limbo land but it can be frustrating to both legitimate reviewers and businesses alike. We were curious so we looked at well over 1,000 reviews in different areas of the country and in different industries to try and get an understanding of who gets their reviews placed in this folder and why that may be. Here is what we found:
How to Spot Fake Reviews
Reviews are only valuable if they can be trusted to be unbiased and real. Here are 10 tips you can use to spot the fakers.
5 Rules When Responding to a Negative Review
Negative reviews are a part of doing business and always have been. However, in this technological age they are more visible, more urgent, and can cause greater damage than before. That’s why it is important now, more than ever to appropriately mediate those reviews. Do not fret, because they can be easily handled and it […]
Local Listings: Data Aggregators vs. Manual Uploads
Sometimes late a night, a person requires burritos. Recently, I needed my south of the border fix and I went to Google to help me find a tortilla peddler who was open in my neighborhood. The problem that I found was that many of the Mexican restaurant listings in my area didn’t have their hours […]
