Have you ever been on a long road trip and played the Six Degrees of Kevin Bacon game? It’s “kinda” a fun thing to do and a good alternative to the famous license plate game. The idea behind Six Degrees of Kevin Bacon is that anyone in the movie industry can be linked through his or her Hollywood character roles to Kevin Bacon within six steps.
YellowBot is an unknown review site that acts similarly to the Kevin Bacon game; most online review sites within a few steps feed into YellowBot. Why is this important to know when laying out a review strategy for your business? Because it’s hard to generate positive online reviews on Google, Facebook, and Yelp and is necessary to develop a strategy to find ways to spread the good reviews you generate to other review sites, your business website, social channels and marketing materials.
Here is how it works: Yelp reviews feed into Bing, Yahoo, Apple Maps and BetterDoctor. Bing, Yahoo and BetterDoctor feed into YellowBot. Facebook and other online review sites feed into YellowBot too- hence the Six Degrees to YellowBot.
Do all reviews aggregate into YellowBot? Unfortunately they don’t.
Enjoy the diagram and hope it helps you develop a strategy for generating positive online reviews for your business.