The experiences that your clients have with your business and share online is more than word of mouth advertising; it’s where potential customers can get a sense of the kind of service you may provide them with. Studies tell us what we already know; most consumers used the internet to find a local business in […]
Handling an online firestorm of negative reviews can seem like the last thing you want to do. Online business and reviews may not be your forte, especially if you are of the proponents of letting your great service/product/staff do the talking. The problem with this strategy? 88% of consumers trust online reviews as much as […]
The relationship that your company fosters with your current client base is important. Putting effort into the customer connection pays off as it resolves doubts, boosts enthusiasm for what you do and helps the patrons of your business spread the word about what a great brand you have built.
One of the best ways a company can build a relationship with it’s clientele is to respond to the reviews they post online. When you respond to reviews, you demonstrate that you are actively listening and taking action to the needs, requests and accolades that your customers bring to light in public forums about your brand. This two-way conversation can do wonders for your online reputation.
Your online reputation starts before customer reviews are posted, but are you paying attention? Doing so doesn’t mean you have to spend hours scouring the web. You just have to listen, organize and tackle those conversations, and first determine what it is you’ll do with what to do with what you find.
Reviews are only valuable if they can be trusted to be unbiased and real. Here are 10 tips you can use to spot the fakers.
Negative reviews are a part of doing business and always have been. However, in this technological age they are more visible, more urgent, and can cause greater damage than before. That’s why it is important now, more than ever to appropriately mediate those reviews. Do not fret, because they can be easily handled and it […]
Responding to online reviews that critique your business can seem a bit daunting for many business owners. If the review is negative, should you explain your side of the story in a public forum? If it’s a positive review, is there any need to follow up? If the review is neutral, should your response include an attempt to persuade the […]