Responding to Online Reviews with Sincerity and Success As a business owner, this question comes up almost every day: How should I respond to online reviews? You’ve got plenty of resources telling you this or that, do’s and dont’s. Should you follow those guides to the tee or march to the beat of your own […]
The relationship that your company fosters with your current client base is important. Putting effort into the customer connection pays off as it resolves doubts, boosts enthusiasm for what you do and helps the patrons of your business spread the word about what a great brand you have built.
One of the best ways a company can build a relationship with it’s clientele is to respond to the reviews they post online. When you respond to reviews, you demonstrate that you are actively listening and taking action to the needs, requests and accolades that your customers bring to light in public forums about your brand. This two-way conversation can do wonders for your online reputation.
Responding to online reviews that critique your business can seem a bit daunting for many business owners. If the review is negative, should you explain your side of the story in a public forum? If it’s a positive review, is there any need to follow up? If the review is neutral, should your response include an attempt to persuade the […]