Should you try to Verify Twitter for your Business?
For the longest time the only Twitter Accounts that could earn that pretty blue and white Badge or verification were the real high profile ones. Accounts like the CDC @CDCGov or Oprah @Oprah (yeah and @KimKardashian…surprised?).
Why does verification exist in the first place? Phony accounts pretending to be a certain person or high profile entity could be easily spotted. Do a search for Jennifer Lopez (aka J Lo) and it’s easy to spot the real deal because of that checkmark.
She’s Jenny from the ‘Twitter Verified’ Block
So now Twitter is opening up the verification process to the rest of us minions.
Twitter says the change is “to help more people find great, high-quality accounts to follow, and for creators and influencers – no matter where they are in the world – to easily connect with a broader audience.” We think it’s probably because Twitter’s user base is growing like crazy and validating more and more accounts creates a trusting and trusted user base.
What you need to go through the Verification Application
- A verified phone number
- A confirmed email address
- A bio
- A profile photo
- A header photo
- A birthday (only for accounts that are individuals, not your company for example)
- A website*
- Your tweets are set ‘public’ in Tweet privacy settings
We really can’t tell if this Verification is going to be handed out generously since It’s in the hands of the Twitter Gods (Twitter Bird?). But we think it’s worth a shot trying for that Badge. The more you can bling out your Online and Social Presence the better!