The Pros and Cons of Working Remote

When you think of someone working remotely, you may imagine them meandering downstairs from their room after waking up, casually turning on their computer before brewing some coffee, readying themselves for a relaxing day of work, possibly in their pajamas. Well . . .I hate to break it you, but that may be right in […]

Nextdoor’s Big Flaw

Ever since first writing about the Nextdoor app, we’ve been hooked. It’s a great way for businesses to integrate into their immediate and neighboring communities, generate new leads based off of recommendations from the neighborhood, and keep businesses up-to-date about the needs of their community.

Online Reputation Management Software

Conversation topics at parties don’t usually include Online Reputation Management software unless you’re at an Online Reputation Management (ORM) conference in Cancun (which totally happens!). The software should, however, top the list of things to talk about at a business’s marketing meetings. In their business development plan, in their lead generation strategy, and, naturally, discussions about […]

Google’s “Google Guarantee”

Google’s shaking things up for small businesses . . .  again.  What’s new though, right? That monster really likes to tinker. Now it’s quietly pushing and testing its Google Guarantee (GG), which is basically the more strict screening mechanism for businesses using Home Service Ads (HSA)—a lead generation service by Google that service-oriented businesses can […]

Responding to Old Reviews?

Sometimes when we’re up late at night, scrolling through business’s reviews, you know, just to wind down for the evening, we start to wonder what to do with all those reviews from years past. Should the business owner respond to them? Should they let them go? Does it look weird if there are no responses […]

Nordstrom: Reaching New Levels of Customer Experience

Nordstrom is getting weird! In a good way, that is. The upscale clothing store is experimenting with ways to cater to the growing trend of people buying their stuff online, while still providing the superior customer experience that they’re known for. One recent test was with the launch of a Nordstrom Local store, the first […]

Who’s Posting Reviews When and in What Industry? [INFOGRAPHIC]

Ever wonder which days of the week people like to post reviews the most? What about whether or not the day the review gets posted correlates to the business’s industry? No? Just us? Well, that’s what we’re here for, to ask the tough questions and find the answers, or at least have our researchers find […]

The Hiring Process with Adam Robinson

Anxiety creeps up as that empty office chair, the one that used to be filled by an exemplary employee who has left to seize new opportunities, swivels in the wind—or at least you thought it did. You keep hearing it creak, only to turn and see no one sitting in it. Your mind plays tricks […]