Let’s talk about Yelp! So…Your company has been doing great work and your satisfied customers want to post a great review for your company on Yelp. Fantastic! Satisfied Customer posts her 5-star review
We’ve talked about the benefits of including Yelp in your online review strategy, largely because it’s one of the most well-known sites strictly used for reviewing businesses and communicating with your customers. However,
Many reviews get placed in Yelp’s “not currently recommended” folder. Yelp doesn’t disclose why reviews get sent to this review limbo land but it can be frustrating to both legitimate reviewers and businesses alike. We were curious so we looked at well over 1,000 reviews in different areas of the country and in different industries to try and get an understanding of who gets their reviews placed in this folder and why that may be. Here is what we found:
We love Yelp and you should too. Yes, we know it can be a sharp blade that cuts, but a solid Yelp presence can also help you slice through the competition.
When local listings and social media come together, the result can be a real knockout. Foursquare has been one of the biggest contenders in this fight, using its local search and discovery service to carve a real niche in the marketplace.
Anyone hear of the Union Street Guest House scandal? Apparently this inn was telling guest that if they left a negative review, then a $500 fee would be deducted from the deposit. It’s
Over the past year, the number of reviews on Google increased by 75%, while the number of reviews on Yelp increased by 130% according to a report by investment bank Piper Jaffray. Does Yelp’s
I once heard that the best way to incite a rant was to invite a business owner to lunch and casually bring up Yelp. The international platform that attracts more than 178 million
What you’ll learn in this piece: The legality of buying reviews How buying reviews violate content guidelines How you may lose trust and credibility by posting bogus content It’s tempting to buy into
What you’ll learn in this piece: What an online reputation and online presence are; Methods for improving your online reputation management strategy; and How WebPunch can help What’s it all about, Alfie? Imagine
Big Tech has done it again. Google has changed what was working to something a little different and a little less user-friendly. BrightLocal made a Twitter survey about this adjustment and found that
In November of 2022, distraught business owners frantically filled Google forums as they awoke to find all of their hard-earned reviews had disappeared overnight. The only thing these businesses had in common was
It’s hard to compete in the social media arena, especially as a small business. Everyone wants eyeballs on their content, and bigger brands always seem to have the advantage. So how do small
THE WEIGH-IN
