There are a wide range of metrics you can use to learn about your customers’ experience. NPS and online reviews are two popular tools that measure this, but NPS feedback is internal, whereas

You’ve created your Google Business Profile (GBP) and verified your business—congratulations! Amazing reviews about your business should be rolling in any minute! In fact, you know that a customer reviewed you—they told you

I once heard that the best way to incite a rant was to invite a business owner to lunch and casually bring up Yelp.  The international platform that attracts more than 178 million

What you’ll learn in this piece: The legality of buying reviews How buying reviews violate content guidelines How you may lose trust and credibility by posting bogus content It’s tempting to buy into

What you’ll learn in this piece: What an online reputation and online presence are; Methods for improving your online reputation management strategy; and How WebPunch can help What’s it all about, Alfie? Imagine

Big Tech has done it again. Google has changed what was working to something a little different and a little less user-friendly. BrightLocal made a Twitter survey about this adjustment and found that

In November of 2022, distraught business owners frantically filled Google forums as they awoke to find all of their hard-earned reviews had disappeared overnight. The only thing these businesses had in common was

It’s hard to compete in the social media arena, especially as a small business. Everyone wants eyeballs on their content, and bigger brands always seem to have the advantage. So how do small

Did you know that according to a WebPunch study, 41% of consumers who are looking for a local business go to online review sites like Google and Facebook? If you have a Google

If your business is listed on Facebook, you have likely received at least one Facebook spam review or comment.  We know these irritating posts feel like a sucker punch straight to the gut.