“If you build it, they will come,” that famous line spoken by Kevin Costner in Field of Dreams may have brought about success for his character, but it doesn't always work out so well for businesses across the board. You can have the best product or store in the world, but if you haven't filled your company with employees well-versed in amazing customer service, people won't be lining up for your product. There’s an ice cream shop by my house that has decent ice cream, but my first thought is always, “Aw man, I have to deal with the team who scoops the ice cream.” They aren’t mean people but they always act as though they have somewhere else to be. We go there anyway because it’s the closest local ice cream shop around. I keep trying to convince my wife, a former New York City pastry chef and ice cream maker, that we need to open one up . . . then we’ll have ice cream for life!