Picture this: you’re taking that special someone to a restaurant you’ve never been to before, though two of your coworkers have given you their confident recommendations. You search the restaurant online and find
By now, you know how important it is to keep your reputation in good shape on Google, Yelp, and Facebook. But there are so many other sites out there where customers can rate
Google recently announced that they’re going to add a new ranking factor to their algorithm, starting in 2021! This new factor is called Core Web Vitals, and understanding what it is can help
Here in the Los Angeles area, the conversations around racial equality happening in our country in early June led to a groundswell of support for Black-owned businesses. A grassroots-style campaign began to highlight
Quick! What’s the first thing that pops into your head when someone asks you this question: What is your business known for?” Are you able to articulate the elusive “it” that makes
Remember the Staples commercial that featured the Easy button? It seems that today’s customers really do want things to be that easy and they don’t want to spend too much time trying to
What if we told you there’s a free and user-friendly way for your customers and potential customers to contact your business at any time? No more missed voicemails, no more call-center mishaps—just an
Google Posts and Your Business Google Posts is one of several new Google My Business (GMB) features that encourages businesses to engage with their customers. If you’re wondering exactly what customer engagement is,
Google My Business is just one of countless, free programs developed by search engine behemoth Google that is available to help businesses expand their customer engagement and outreach. It’s such an important and
Welcome, my friends and students, to another edition of WebPunch’s School of Online Reputation Management. As always, I’m your professor, Matt Jones. Let’s talk about local listings and how your business is presented
There are a wide range of metrics you can use to learn about your customers’ experience. NPS and online reviews are two popular tools that measure this, but NPS feedback is internal, whereas
You’ve created your Google Business Profile (GBP) and verified your business—congratulations! Amazing reviews about your business should be rolling in any minute! In fact, you know that a customer reviewed you—they told you
I once heard that the best way to incite a rant was to invite a business owner to lunch and casually bring up Yelp. The international platform that attracts more than 178 million
What you’ll learn in this piece: The legality of buying reviews How buying reviews violate content guidelines How you may lose trust and credibility by posting bogus content It’s tempting to buy into
What you’ll learn in this piece: What an online reputation and online presence are; Methods for improving your online reputation management strategy; and How WebPunch can help What’s it all about, Alfie? Imagine
Big Tech has done it again. Google has changed what was working to something a little different and a little less user-friendly. BrightLocal made a Twitter survey about this adjustment and found that
THE WEIGH-IN
