Sun Tzu was an ancient general in China who was very successful in battle and he wrote a book called “The Art of War.” Now, you CEOs may look at your competitors as
Customer Feedback is Shaping your Brand Traditional marketing has, in the past, been a series of very prescribed messages and controlled delivery over an email, website or social outlet. But these messages are
Online Reviews on Angie’s List now visible for Free Angie’s List, the popular website for finding, hiring and reviewing local businesses is now free to join! Since it’s founding in 1995 the service
Summer is in full swing which means now more than ever people are ditching their desktops and using their smartphones to connect, shop and find what they need. Mobile used to be “the
Your step by step guide to getting a review with foul or nasty language removed from Facebook, Google or Yelp. Know that it’s pretty hard to get a review taken down unless it truly aligns with the review forum’s guidelines. But if that’s the case – here’s what to do!
You’re just too good to be true…even when it comes to your business reviews! A common misconception when managing your online reviews is that getting all 5 star reviews is the end goal.
Facebook Unofficial Pages are real and they can wreak havoc on your online reputation. These pages are coming from one of two avenues: a Facebook user creates a page with the name of
Many reviews get placed in Yelp’s “not currently recommended” folder. Yelp doesn’t disclose why reviews get sent to this review limbo land but it can be frustrating to both legitimate reviewers and businesses alike. We were curious so we looked at well over 1,000 reviews in different areas of the country and in different industries to try and get an understanding of who gets their reviews placed in this folder and why that may be. Here is what we found:
Reviews are only valuable if they can be trusted to be unbiased and real. Here are 10 tips you can use to spot the fakers.
When people think of their reputation, often times they think of consumer reviews that have been posted to popular directories like Facebook, Yelp and Google+ etc. Business owners are right to think these
There are a wide range of metrics you can use to learn about your customers’ experience. NPS and online reviews are two popular tools that measure this, but NPS feedback is internal, whereas
You’ve created your Google Business Profile (GBP) and verified your business—congratulations! Amazing reviews about your business should be rolling in any minute! In fact, you know that a customer reviewed you—they told you
I once heard that the best way to incite a rant was to invite a business owner to lunch and casually bring up Yelp. The international platform that attracts more than 178 million
What you’ll learn in this piece: The legality of buying reviews How buying reviews violate content guidelines How you may lose trust and credibility by posting bogus content It’s tempting to buy into
What you’ll learn in this piece: What an online reputation and online presence are; Methods for improving your online reputation management strategy; and How WebPunch can help What’s it all about, Alfie? Imagine
Big Tech has done it again. Google has changed what was working to something a little different and a little less user-friendly. BrightLocal made a Twitter survey about this adjustment and found that
THE WEIGH-IN
