The relationship that your company fosters with your current client base is important. Putting effort into the customer connection pays off as it resolves doubts, boosts enthusiasm for what you do and helps the patrons of your business spread the word about what a great brand you have built.
One of the best ways a company can build a relationship with it’s clientele is to respond to the reviews they post online. When you respond to reviews, you demonstrate that you are actively listening and taking action to the needs, requests and accolades that your customers bring to light in public forums about your brand. This two-way conversation can do wonders for your online reputation.